![]() ![]() Search engines use the keywords from a user’s query to match up their search with the most relevant webpages. Things like DDos attacks, WordPress spam comments, and referrer spam in Google Analytics are all things to watch out for.Īnother popular form of SEO spam is keyword stuffing. Negative SEO can come in all shapes and forms to halt your SEO progress. Somewhat ironically, overdoing SEO can have a negative impact on the ranking of a website. The final thing search engines look out for is SEO spam. URL blocklisting aims to take these websites off search engines before anyone can fall victim to the defaced pages. Some hackers will be able to create content that looks nearly the same as your own, meaning your users and customers might not even notice anything has changed. ![]() An example of a website defacement attack. Usually, this is accomplished through the addition of phishing links, Trojan horses, and other potentially harmful malware. Keeping your website free from Trojan horses is extremely important if you want to have any chance of ranking anywhere near the top of Google.Ī website defacement attack is where a hacker takes over the control of a website and replaces parts of the content with their own. Trojan horses are similar to phishing schemes as they are specifically designed to trick someone into installing harmful software without them knowing about it.Īs you’d expect, this process is frowned upon by search engines and is one of the biggest reasons why a URL suspected of having downloadable malware is instantly blocklisted. A simple breakdown of how a trojan horse works. Cybercriminals usually hide a malicious file inside a piece of software that then infects a computer when the software is downloaded. In computing terms, a Trojan horse is a virus or piece of malware that is disguised as something innocent. This can lead to heavy penalization from search engines. The worst part is that many website owners aren’t aware that their website features phishing links – hackers often work to take control of a site before posting their malicious links on it. It is for these reasons that search engines are cracking down on any site that might be harboring a phishing link. Phishing attacks can have devastating effects on a victim.īank account hacks are fairly common results of a phishing scheme and in more serious cases, identity theft can also occur. Phishing is a type of digital attack used to gain access to a person’s personal information, such as their bank details, by tricking them into clicking on a misleading link. Phishing schemes have unfortunately become extremely popular in recent years. Over 60,000 phishing websites were reported in March 2020 alone. On one hand, plugins offer incredible functionality and benefits, but on the other, they can quite easily be taken over and used to malicious ends when WordPress maintenance is neglected. These plugins usually have far fewer layers of security and are much more vulnerable to hacks. It is often outdated plugins that are the most vulnerable to attacks. Unsafe plugins can be used to inject malware, and are generally used by hackers to easily gain access to your site. However, since plugins can be developed and released by anyone, it can be quite difficult to know which plugins are going to be safe to install on your website.Īccording to the data on known WordPress issues, almost 18% are WordPress plugin vulnerabilities: Breakdown of WordPress vulnerabilities. They can be incredibly useful and can quickly transform an average webpage into something much more engaging for the user. Plugins are tools regularly used by site owners, webmasters, and web developers to add extra features to websites. ![]()
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